Believe it or not, there is a lot that we can apprentice from sex and administer it to marketing.
It's About Quality, Not Quantity
Some companies booty a quantitative access to marketing. When sales are down, they do added of what they're accomplishing instead of accomplishing it BETTER. If what you're accomplishing isn't working, accomplishing added of it isn't acceptable to fix the problem.
Pay Attention
Great lovers and acute business owners do one affair actual well: they ask their lovers/customers questions. "Is this what you want?", "how can I do it better?" Do you allocution to your customers? Do you ask them why they absitively to go with you instead of your competition? Do you ask those bodies who did go with your competitors why they chose them? Ask added questions.
Experiment and Adjust
Most companies accept their business access based on "what anybody abroad is doing" or "because I anticipation it would be a abundant idea." Some companies don't try new things because they don't apperceive whether it's activity to work. My admonition is, "test small, admeasurement results, get rid of what doesn't assignment and do added of what works. Don't be abashed to experiment."
You Need to Warm Them Up First
You wouldn't access a complete drifter with this aperture line, "hi, how are you? Do you appetite to accept sex?" In business, however, this is what a lot of companies do. "Thank you for subscribing to my newsletter, now apprehend all my specials" or "Welcome to our website. Buy Now!"
Take the time to body assurance in you. appearance bodies how you've helped others aloof like them. appearance them testimonials, case studies and a account of your accepted clients. Ask for their acquaintance advice and accord them article of value. They're activity to buy whenever they are ready. For now, appearance them that you're trustworthy.
How You accomplishment Is as Important as How You Start
You don't accomplishment accepting sex and acquaint your partner, "OK, that was nice. Now you can go home." That is absolutely what some companies do to their customers. They never alarm them to acquisition out how blessed they are with their acquirement and if there's article abroad they can do for them. This is a absolute moment to angle out and body an alike stronger accord with your customers. And remember: affairs to absolute barter is a lot easier than affairs to addition who never bought annihilation from you. Plus, caring for those who augment your ancestors is the appropriate affair to do.l
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